ZerilabAPWClaude AI Workshop
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Hands-on business AI workshop · Zerilab × APW

10 clients already run on AI. Want to learn how?

  • Celovis
  • Clinic RX
  • APW
  • XCG
  • IQI Global
  • WhatsReply
  • Rodeo.my
  • NayanaAI
  • Fortefi

Celovis, Clinic RX, APW, XCG and more — running day to day on AI systems we built, smoothly. Five hours, your own numbers, the same playbook.

  • 5 Sep 2026
  • 1–6 PM

Seats are confirmed over WhatsApp. No forms.

The MIFB playbook, in 2 minutes.
Sound familiar?

The tools were never the problem.

You're already using AI

ChatGPT is open in a tab. There's a folder of prompts somewhere. The demos were impressive — but nothing has actually changed in how the business runs.

You know you want it

You've seen what it does for other businesses. What you don't have is the first move: which workflow, which tool, and what to leave alone.

Either way you're stuck on the same question: where does AI actually go in your business — and how do you make it stick? That's not a tools problem. It's a placement problem. And placement is what we do for clients, every week.

Not for you if you want a prompt list. We're not giving you away prompts — we're giving you an actual workflow.

The answer

MIFB. Where, where not, and how.

It stands for the four steps we run on every client — Mindset, Identify, Filter, Build. By step two you know where AI goes. By step three you know where it doesn’t.

MIFB breakdown: M is Mindset (get the mindset right), I is Identify (where AI goes), F is Filter (where it does not), B is Build (build it to last).
01

MindsetAI is not magic. AI is not God.

  • Rubbish in, rubbish outthe output is only ever as good as what you feed it.
  • AI is a yes-manask it anything and it will say "yes, let's do it" — so you have to steer.
  • Start hereget the mindset wrong and everything built after it breaks.
Mindset icon
02

IdentifyWhere AI goes: repeatable · documented · high-impact.

Take a one-product e-commerce business spending RM5K a month on support — it hits all three:

  • Repeatablethere's already a refund script.
  • Documentedthe playbook exists as a PDF.
  • High impact, low effortsupport is the most important thing in e-commerce, and it's all written down already.
Identify icon
03

FilterWhere it doesn't. This is the most important part.

Anything that lives on human touch stays human:

  • A dental clinic's phone linepatients call to speak to a person — put AI in front of that and you lose the trust.
  • Health or safety claimsdon't let AI say something wrong about a product tied to someone's health.
  • The ruledecide what NOT to automate before you build anything.
Filter icon
04

BuildHow it sticks: build with Claude and your team.

Build with Claude and your team — never around them:

  • The data is with themnot with you — that makes your team the most important asset in the build.
  • Let the team supervisethey catch what an outsider never would.
  • That's how it lastsa system the team owns still runs next month.
Build icon
The proof

We build this for a living.

Plenty of people run AI workshops. Zerilab is an AI implementation studio — for the past three months we've been building AI systems into real Malaysian businesses. The playbook and the workflows behind every one of these builds are exactly what you'll learn to run on your own business on the day.

Retail · Jewellery

Celovis

Their whole marketing setup in one place — everything from watching sales to making the content that drives them.

What we built

  • Live sales dashboard
  • Agent that runs their Meta ads
  • Trend watcher
  • One idea → posters, scripts, videos
  • Celovis
  • Clinic RX
  • APW
  • XCG
  • IQI Global
  • WhatsReply
  • Rodeo.my
  • NayanaAI
  • Fortefi

Four of the systems we've shipped. You won't just hear about them — the same playbook that built every one is what you run on your own business in the room. Plus ongoing retainers with three more clients, and Zerilab itself runs on the same stack.

Drag the sphere · a slice of the businesses we’ve built for.

The MIFB framework drawn on a whiteboard: Identify, Filter, Build
3MONTHS
Old, not three years
Why learn it here

The playbook is three months old.

You learn it while we’re still shipping it. Everything on the day is lifted straight from live client builds — not a course recorded two years ago.

The curriculum

Four builds. All on your numbers.

Build 01

Claude as an operator

Run an agentic competitor-research workflow.

A competitor brief

Build 02

The live dashboard

Connect a Google Sheet, generate a dashboard.

A dashboard on your numbers

Build 03

Marketing, integrated

Turn a dashboard insight into content.

A week of posts + ad copy

Build 04

Make it a system

Save the workflows into a weekly rhythm.

A one-page operating plan
The offer

Everything a seat includes.

RM199 once. One automated workflow pays it back in month one.

There's a free AI talk in KL every week. This isn't one — you leave with the system built.

  • Five hands-on hours in a 30-person room

    Not a talk. You build, we walk the tables.

  • A live dashboard on your own numbers

    Built during the session, still running on Monday.

  • Claude workflows your team can rerun

    Agentic patterns for research, operations and writing, saved and reusable.

  • A marketing playbook wired to your data

    What the dashboard shows drives the next campaign.

  • A private 1-on-1 consultation after the workshop

    The same scoping call every Zerilab client engagement starts with. Free with your seat.

Included with your seat

A free 1-on-1 consultation.

Every seat includes a private 30-minute consultation with the two of us after the workshop — the same scoping call every Zerilab client engagement starts with. We take what you built on the day and go deeper on your business specifically.

01

Where your hours go

We run MIFB on your business properly: which workflows are repeatable, documented and high-impact.

02

One clear pick

You leave with the one workflow worth automating first — and what should stay human.

03

No obligation

If the plan is all you need, take it and run it yourself. That's what the workshop taught you to do.

A strategy board mapping out how to automate a business with AI — a LEAD IN to AI AGENT to REPLY to INVOICE to DONE workflow, sketches, and notes.
Run of show

5 September · 1 to 6 PM.

1:00Doors, laptops, accountsSetup, so every attendee builds from minute one.
1:30Claude as a business operatorAgentic workflows beyond the chat box.
2:30Build: the live dashboardEach attendee connects their own business numbers.
3:45BreakCoffee, and a look at what other tables built.
4:00Marketing AI, integratedCampaigns driven by what the dashboard shows.
5:00Apply it, then Q&AEach attendee maps the system onto their business.
6:00Leave with the system liveNot a talk. Real use cases, real business data, and a working system by 6:00 PM.
The room

30 seats. Capped on purpose.

This workshop is only for 30 seats. We want it to be an intimate setting — we really want to understand your business and use Claude to help you. A small room means every attendee builds with direct help beside them. A premium, professional room of people who want working systems, not demos.

“We're not just giving you away prompts — we're giving you an actual workflow.”

Shaun Mak

Chief Executive Officer, ZeriLab

Shaun Mak

Leads the engineering: platform architecture, infrastructure and the compliance work behind Zerilab's regulated client systems.

Ernest Leong

Chief Operation Officer, ZeriLab

Ernest Leong

Runs the marketing side of Zerilab's AI builds — the campaign work, the content systems and the playbook you'll build in session three.

CelovisClinic RXAPWXCGIQI GlobalWhatsReplyRodeo.myNayanaAIFortefiCelovisClinic RXAPWXCGIQI GlobalWhatsReplyRodeo.myNayanaAIFortefi
Practical

Everything else.

Do I need to bring a laptop?

Yes — bring a laptop. Everything is built on your machine, on your own numbers, so you leave with it still running.

Do I need to be technical?

No. It's built for founders, business owners, senior managers and operators. If you know your own business well enough to say what's repeatable in it, you're ready.

Do I need a Claude account beforehand?

No. The first 30 minutes are doors, laptops and accounts — we set Claude up with you on the day so everyone builds from minute one.

What's the free consultation?

Every seat includes a private 30-minute business consultation with us after the workshop — the same scoping call we open client engagements with. We look at your business, pick the workflow worth automating first, and map out what it would take to build. No obligation beyond that.

I'm already using ChatGPT. Will I learn anything?

Yes — this is exactly for you. Using AI and having AI run part of your business are different things. The day is about placement: finding the workflow where AI belongs in your business, deciding what stays human, and building the system so it still runs next month.

How do I pay?

Message us on WhatsApp and we'll send the payment details and confirm your seat.

Where do I park?

APW Bangsar has on-site parking, with street parking around Jalan Riong. Come a little early — doors are at 1:00 PM and we start building at 1:30.

Is it refundable?

Message us on WhatsApp before you book and we'll talk it through.

Bring your laptop. Leave with a system.

RM199 per seat, free 1-on-1 consultation included. 24 of 30 seats left. 5 September, The Bookmark, APW Bangsar, 1:00 to 6:00 PM.

We'll confirm your seat and send payment details on WhatsApp.